A person inserts a pink digital sensor into a vintage Nikon film camera. The text "I'm Back Roll" and "Is This Real?" appear over the image.

The I’m Back Roll APS-C launched on Kickstarter earlier this month to significant attention and support. With over two weeks left in the campaign, the I’m Back Roll APS-C has shattered its $44,603 goal, garnering nearly $850,000 in pledged support at the time of writing. But what exactly are people actually backing: an ambitious project or a wild dream?

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